Soap Opera Trailers And There Purpose:

Purpose of Soap Opera Trailers:

• To advertise the soap to new audiences as well as the already watching audience

• To encourage Viewers to watch the episode.

• To engage viewers with the Characters and storyline.
• To give viewers a sneak preview of what is about to happen

What demographic groups are most likely to watch Soap Operas?
B -(middle class)
C1- (lower middle class)
C2-(skilled working class)
D -(working class)
E -(those at lowest level of subsistence)

What time are Soap trailers normally shown?
Soap opera trailers are shown normally in the evenings normally before watershed which starts at 9 o'clock they are normally shown before the watershed as they don't include any swear words or violent scenes. A television watershed also serves as a dividing line – it divides the time between where content for families and/or children has to be aired, and where content aimed towards an adult audience can be aired . However, for special episodes which are coming up for a special occasion which has violent scenes or swearing etc they will be shown after watershed.

A little bit about narrative:
There are two narrative modes, open and closed. Open narratives are productions that leave the audience to assume what happens with multiple choices. Where as closed narratives are productions that only have one story with one ending which can not be carried on. There is also two main times of narratives which includes a fractured (or forking paths) narrative, which is a narrative which manipulates the way that an audience thinks whilst watching the film they loose all sense of time and setting as fractured narratives use effects like flashbacks and slow motion which changes the order of the film. Chronological narrative which is a narrative where the storyline runs from A-B it is simply a beginning middle and end which runs smoothly.

What is the normal narrative in a Soap Opera Trailer?
Most trailers include an open, fractured narrative allowing the audience to either guess or try to guess the plot or storyline this uses the Uses and Gratifications Theory.