Times Soap Opera Trailers Are On:

ITV 1:

7pm - Coronation Street Before Emmerdale After Coronation street.

8:30pm - Coronation street before nine 11 documentory After Emmerdale.

BBC One:

7pm - EastEnders trailer -  Before trailer: Total Wipeout, After trailer: Doctor Who

9.30pm - EastEnders trailer -  Before trailer: BBC Weekend News, After trailer: Doctor Who

10.30pm - EastEnders trailer -  Before trailer: Miranda (comedy), After trailer: BBC News At Ten

Coronation Street and EastEnders were played in between soaps that have similar target audiences and before or after an episode of their soap, making them more likely to watch the next episode, through that trailer. As a result of this, when thinking about when we would show our trailer we would take into consideration our target audience. We also had to think about the watershed and took this into consideration when thinking about out target audience and our information within our soap opera trailer.